From the Book - First edition.
When words are worth a thousand pictures
How to write short. Collect short writing ; Study short writing wherever it finds you ; Read for focus ; Practice reading at a glance ; Follow the work of short writers ; Write in the margins ; Embrace the lyric ; No dumping ; Tape the power of two ; Learn to balance ; Give weight to one side ; Change your pace ; Hit your target ; Count to three ; Inject the juice of parallels ; Tweak the predictable ; Vary hard and soft words ; Cut it short ; Add by contraction ; Excerpt
but in context ; Surprise with brevity
How to write short with a purpose. Enshrine ; Crack wise ; Sound wise ; Sell ; Entice ; Surprise with content ; Reframe messages as dialogue ; Marry words with picture ; Summarize and define ; List ; Report and narrate ; Title ; Protect against the misuses of short writing
When words are worth a thousand pictures
How to write short. Collect short writing ; Study short writing wherever it finds you ; Read for focus ; Practice reading at a glance ; Follow the work of short writers ; Write in the margins ; Embrace the lyric ; No dumping ; Tap the power of two ; Learn to balance ; Give weight to one side ; Change your pace ; Hit your target ; Count to three ; Inject the juice of parallels ; Tweak the predictable ; Vary hard and soft words ; Join the six-word discipline ; Cut it short ; Add by contraction ; Excerpt
but in context ; Surprise with brevity
How to write short with a purpose. Enshrine ; Crack wise ; Sound wise ; Sell ; Entice ; Surprise with content ; Reframe messages as dialogue ; Marry words with pictures ; Summarize and define ; List ; Report and narrate ; Title ; Protect against the misuses of short writing