Switch : cómo cambiar las cosas cuando cambiar es difícil
(Book)

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Uniform Title
Contributors
Published
Nueva York : Vintage español, 2011.
ISBN
9780307742353, 0307742350
Status
Description
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Copies
LocationCall NumberStatus
Melrose Park Public Library - Foreign LanguageSP 303.4 HEAOn Shelf
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Format
Book
Edition
Primera edición.
Physical Desc
311 pages ; 21 cm
Language
Spanish

Notes

General Note
Includes index.
Description
"Why is it so hard to make lasting changes in our work, in our communities, and in our own lives? Per Chip and Dan Heath, the primary obstacle is a conflict that's hardwired into our minds. Psychologists have discovered that we are ruled by two competing thought patterns--the rational and the emotional. The rational mind wants the perfect beach body; the emotional wants that Oreo cookie. The rational mind wants to change something at work; the emotional loves the comfort of the existing routine. This tension can doom an effort to change--but if it is overcome, change can come quickly. Engaging and informative, Switch demonstrates how everyday people have united both systems of thought and, as a result, achieved dramatic results"--,Provided by publisher.
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Citations
APA Citation (style guide)

Heath, C., & Heath, D. (2011). Switch: cómo cambiar las cosas cuando cambiar es difícil. Primera edición. Nueva York: Vintage español.

Chicago / Turabian - Author Date Citation (style guide)

Heath, Chip and Dan Heath. 2011. Switch: Cómo Cambiar Las Cosas Cuando Cambiar Es Difícil. Nueva York: Vintage español.

Chicago / Turabian - Humanities Citation (style guide)

Heath, Chip and Dan Heath, Switch: Cómo Cambiar Las Cosas Cuando Cambiar Es Difícil. Nueva York: Vintage español, 2011.

MLA Citation (style guide)

Heath, Chip., and Dan Heath. Switch: Cómo Cambiar Las Cosas Cuando Cambiar Es Difícil. Primera edición. Nueva York: Vintage español, 2011. Print.

Note! Citation formats are based on standards as of July 2010. Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy.
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