The automatic customer : creating a subscription business in any industry
(Book)
Author
Published
New York : Portfolio, 2015.
ISBN
9781591847465, 159184746X
Status
Description
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Copies
Location | Call Number | Status |
---|---|---|
Batavia Public Library District - Adult Nonfiction | 658.87 WAR | On Shelf |
Bloomingdale Public Library - Nonfiction | 658.87 WAR | On Shelf |
Cicero Public Library - Stacks | 658.87 WAR | On Shelf |
Melrose Park Public Library - Stacks | 658.87 WAR | On Shelf |
Oak Park Public Library Main Branch - 3rd Floor | 658.87 WAR | On Shelf |
More Details
Published
New York : Portfolio, 2015.
Format
Book
Physical Desc
218 pages : illustrations ; 24 cm
Language
English
ISBN
9781591847465, 159184746X
Notes
Bibliography
Includes bibliographical references and index.
Description
"How smart companies can use subscriptions to win customers, increase cash flow, and ignite growth What do Zipcar, Netflix, and WhatsApp have in common? They are pioneers of the new subscription economy in which people pay automatically for much more than publications. John Warrillow, the acclaimed author of Built to Sell, offers a blueprint for winning subscribers for any kind of business. He explains, for instance, - The nine different subscription models and how to apply each in your business. - How Dollar Shave Club turned shaving into a subscription. - The secret psychology of selling a subscription. - The eight reasons why customers stop subscribing. Whether business owners want to transform their entire model into a recurring revenue engine or just pick up an extra 5 percent of automatic sales, they will find great insights and examples in Warrillow's book"--,Provided by publisher.
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Citations
APA Citation, 7th Edition (style guide)
Warrillow, J. (2015). The automatic customer: creating a subscription business in any industry . Portfolio.
Chicago / Turabian - Author Date Citation, 17th Edition (style guide)Warrillow, John, 1971-. 2015. The Automatic Customer: Creating a Subscription Business in Any Industry. Portfolio.
Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)Warrillow, John, 1971-. The Automatic Customer: Creating a Subscription Business in Any Industry Portfolio, 2015.
MLA Citation, 9th Edition (style guide)Warrillow, John. The Automatic Customer: Creating a Subscription Business in Any Industry Portfolio, 2015.
Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.
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