The tipping point : how little things can make a big difference

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Boston : Little, Brown, [2000].
0316316962, 9780316316965, 9780316346627, 0316346624
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First edition.
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viii, 279 pages ; 21 cm
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Level 9.1, 15 Points
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Includes bibliographical references and index.
New Yorker writer Malcolm Gladwell looks at why major changes in our society so often happen suddenly and unexpectedly. Ideas, behavior, messages, and products, he argues, often spread like outbreaks of infectious disease. Just as a single sick person can start an epidemic of the flu, so too can a few fare-beaters and graffiti artists fuel a subway crime wave, or a satisfied customer fill the empty tables of a new restaurant. These are social epidemics, and the moment when they take off, when they reach their critical mass, is the Tipping Point. Gladwell introduces us to the particular personality types who are natural pollinators of new ideas and trends, the people who create the phenomenon of word of mouth. He analyzes fashion trends, smoking, children's television, direct mail, and the early days of the American Revolution for clues about making ideas infectious, and visits a religious commune, a successful high-tech company, and one of the world's greatest salesmen to show how to start and sustain social epidemics.
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Accelerated Reader AR,UG,9.1,15,149589.
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APA Citation (style guide)

Gladwell, M. (2000). The tipping point: how little things can make a big difference. First edition. Boston: Little, Brown.

Chicago / Turabian - Author Date Citation (style guide)

Gladwell, Malcolm, 1963-. 2000. The Tipping Point: How Little Things Can Make a Big Difference. Boston: Little, Brown.

Chicago / Turabian - Humanities Citation (style guide)

Gladwell, Malcolm, 1963-, The Tipping Point: How Little Things Can Make a Big Difference. Boston: Little, Brown, 2000.

MLA Citation (style guide)

Gladwell, Malcolm. The Tipping Point: How Little Things Can Make a Big Difference. First edition. Boston: Little, Brown, 2000. Print.

Note! Citation formats are based on standards as of July 2010. Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy.
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