The digital transformation playbook : rethink your business for the digital age
(Book)

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Published
New York : Columbia Business School Publishing, [2016].
ISBN
9780231175449, 0231175442
Status
Downers Grove Public Library - 2nd Floor - Adult
658.406 ROG
1 available

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LocationCall NumberStatus
Downers Grove Public Library - 2nd Floor - Adult658.406 ROGOn Shelf
LocationCall NumberStatus
Batavia Public Library District - Adult Nonfiction658.4062 ROGOn Shelf
Calumet City Public Library - Nonfiction658.4062 ROGOn Shelf
Frankfort Public Library District - StacksBUSINESS GENERAL RogersOn hold for someone
Green Hills Public Library District - Adult Nonfiction658.4 ROOn Shelf
Linda Sokol Francis Brookfield Library - Stacks658.4 ROGOn Shelf
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Published
New York : Columbia Business School Publishing, [2016].
Format
Book
Physical Desc
xi, 278 pages : illustrations ; 24 cm
Language
English
ISBN
9780231175449, 0231175442

Notes

Bibliography
Includes bibliographical references and index.
Description
"Rethink your business for the digital age, "--Amazon.com.
Description
"Every business begun before the Internet now faces the same challenge: How to transform to compete in a digital economy? Globally recognized digital expert David L. Rogers argues that digital transformation is not about updating your technology but about upgrading your strategic thinking. Based on Rogers's decade of research and teaching at Columbia Business School, and his consulting for businesses around the world, The Digital Transformation Playbook shows how pre-digital-era companies can reinvigorate their game plans and capture the new opportunities of the digital world. Rogers shows why traditional businesses need to rethink their underlying assumptions in five domains of strategy--customers, competition, data, innovation, and value. He reveals how to harness customer networks, platforms, big data, rapid experimentation, and disruptive business models--and how to integrate these into your existing business and organization. Rogers illustrates every strategy in this playbook with real-world case studies, from Google to GE, from Airbnb to the New York Times. With practical frameworks and nine step-by-step planning tools, he distills the lessons of today's greatest digital innovators and makes them usable for businesses at any stage. Many books offer advice for digital start-ups, but The Digital Transformation Playbook is the first complete treatment of how legacy businesses can transform to thrive in the digital age. It is an indispensable guide for executives looking to take their firms to the next stage of profitable growth." -- Publisher's description

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Citations

APA Citation, 7th Edition (style guide)

Rogers, D. L. (2016). The digital transformation playbook: rethink your business for the digital age . Columbia Business School Publishing.

Chicago / Turabian - Author Date Citation, 17th Edition (style guide)

Rogers, David L., 1970-. 2016. The Digital Transformation Playbook: Rethink Your Business for the Digital Age. Columbia Business School Publishing.

Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)

Rogers, David L., 1970-. The Digital Transformation Playbook: Rethink Your Business for the Digital Age Columbia Business School Publishing, 2016.

MLA Citation, 9th Edition (style guide)

Rogers, David L. The Digital Transformation Playbook: Rethink Your Business for the Digital Age Columbia Business School Publishing, 2016.

Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.

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