Words that work : it's not what you say, it's what people hear
(Book)
Author
Published
New York : Hyperion, [2007].
ISBN
1401302599, 9781401302597
Status
Description
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Copies
| Location | Call Number | Status |
|---|---|---|
| Batavia Public Library District - Adult Nonfiction | 808.042 LUN | On Shelf |
| Broadview Public Library District - Stacks | 808 LUN | On Shelf |
| Dolton Public Library District - Stacks | 808.042 LUN | On Shelf |
| Flossmoor Public Library - Stacks | 808.042 LUN | Checked out |
| Forest Park Public Library - Stacks | 401 LUN | On Shelf |
More Details
Published
New York : Hyperion, [2007].
Format
Book
Physical Desc
xxiii, 324 pages ; 25 cm
Language
English
ISBN
1401302599, 9781401302597
Notes
Bibliography
Includes bibliographical references and index.
Description
Communications expert Luntz offers a behind-the-scenes look at how the tactical use of words and phrases affects what we buy, who we vote for, and even what we believe in. Luntz has used his knowledge of words to help more than two dozen Fortune 500 companies grow. He tells us why Rupert Murdoch's six-billion-dollar decision to buy DirectTV was smart because "satellite" was more cutting edge than "digital cable, " and why pharmaceutical companies transitioned their message from "treatment" to "prevention" and "wellness." If you ever wanted to learn how to talk your way out of a traffic ticket or talk your way into a raise, this book is for you.--From publisher description.
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Citations
APA Citation, 7th Edition (style guide)
Luntz, F. I. (2007). Words that work: it's not what you say, it's what people hear (First edition.). Hyperion.
Chicago / Turabian - Author Date Citation, 17th Edition (style guide)Luntz, Frank I. 2007. Words That Work: It's Not What You Say, It's What People Hear. Hyperion.
Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)Luntz, Frank I. Words That Work: It's Not What You Say, It's What People Hear Hyperion, 2007.
MLA Citation, 9th Edition (style guide)Luntz, Frank I. Words That Work: It's Not What You Say, It's What People Hear First edition., Hyperion, 2007.
Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.
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