Made to stick : why some ideas survive and others die
(Book)

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Published
New York : Random House, 2008.
ISBN
9781400064281, 1400064287
Status
Description
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LocationCall NumberStatus
Messenger Public Library of North Aurora - Nonfiction302.13 HEABeing transferred between libraries
Prairie State College - StacksHM1033 .H43 2008On Shelf
St. Charles Public Library District - Adult Nonfiction302.13 HEAOn Shelf
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Format
Book
Edition
2008 Random House hardcover edition.
Physical Desc
322 pages ; 22 cm
Language
English

Notes

General Note
"Published in slightly different form in 2007"--T.p. verso.
Bibliography
Includes bibliographical references (pages [291]-308) and index.
Description
Urban legends, conspiracy theories, and bogus public-health scares circulate effortlessly. Meanwhile, people with important ideas--business people, teachers, politicians, journalists, and others--struggle to make their ideas "stick." Why do some ideas thrive while others die? And how do we improve the chances of worthy ideas? Educators and idea collectors Chip and Dan Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the "human scale principle, " using the "Velcro Theory of Memory, " and creating "curiosity gaps." In this fast-paced tour of success stories (and failures), we discover that sticky messages of all kinds--from the infamous "kidney theft ring" hoax to a coach's lessons on sportsmanship to a vision for a new product at Sony--draw their power from the same six traits. This book that will transform the way you communicate ideas.--From publisher description.
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Citations
APA Citation (style guide)

Heath, C., & Heath, D. (2008). Made to stick: why some ideas survive and others die. 2008 Random House hardcover edition. New York: Random House.

Chicago / Turabian - Author Date Citation (style guide)

Heath, Chip and Dan Heath. 2008. Made to Stick: Why Some Ideas Survive and Others Die. New York: Random House.

Chicago / Turabian - Humanities Citation (style guide)

Heath, Chip and Dan Heath, Made to Stick: Why Some Ideas Survive and Others Die. New York: Random House, 2008.

MLA Citation (style guide)

Heath, Chip,, and Dan Heath. Made to Stick: Why Some Ideas Survive and Others Die. 2008 Random House hardcover edition. New York: Random House, 2008. Print.

Note! Citation formats are based on standards as of July 2010. Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy.
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