Red ocean traps : the mental models that undermine market-creating strategies
(Book)
Author
Contributors
Mauborgne, Renée author.
Published
Boston, Massachusetts : Harvard Business Review Press, [2017].
ISBN
1633692663, 9781633692664
Status
Description
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Copies
| Location | Call Number | Status |
|---|---|---|
| St. Charles Public Library District - Adult Nonfiction | 658.8 KIM | On Shelf |
More Details
Published
Boston, Massachusetts : Harvard Business Review Press, [2017].
Format
Book
Physical Desc
v, 38 pages ; 17 cm.
Language
English
ISBN
1633692663, 9781633692664
Notes
General Note
Originally published in Harvard Business Review in March 2015. Reprint #R1503D
Description
"Competing in existing markets is growing less profitable, so companies must find ways to create new markets. But despite much investment and commitment, companies find it extraordinarily difficult to establish new market spaces. Instead, they get caught in Red Ocean Traps."--Back cover.
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Citations
APA Citation, 7th Edition (style guide)
Kim, W. C., & Mauborgne, R. (2017). Red ocean traps: the mental models that undermine market-creating strategies . Harvard Business Review Press.
Chicago / Turabian - Author Date Citation, 17th Edition (style guide)Kim, W. Chan and Renée Mauborgne. 2017. Red Ocean Traps: The Mental Models That Undermine Market-creating Strategies. Harvard Business Review Press.
Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)Kim, W. Chan and Renée Mauborgne. Red Ocean Traps: The Mental Models That Undermine Market-creating Strategies Harvard Business Review Press, 2017.
MLA Citation, 9th Edition (style guide)Kim, W. Chan, and Renée Mauborgne. Red Ocean Traps: The Mental Models That Undermine Market-creating Strategies Harvard Business Review Press, 2017.
Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.
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