Cambia el chip : cómo afrontar cambios que parecen imposibles
(Book)

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Average Rating
Uniform Title
Contributors
Published
México, D.F. : Paidos, [2018].
ISBN
9786077475637, 6077475637
Status
Description
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LocationCall NumberStatus
North Riverside Public Library District - StacksSPANISH 303.4 HEAOn Shelf
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Format
Book
Edition
Third edición.
Physical Desc
311 pages ; 23 cm
Language
Spanish

Notes

General Note
Translation of: Switch.
General Note
Edition statment taken from cover.
Bibliography
Includes bibliographical references and index.
Bibliography
Incluye referencias bibliográficas e índices
Description
Why is it so hard to make lasting changes in our work, in our communities, and in our own lives? Per Chip and Dan Heath, the primary obstacle is a conflict that's hardwired into our minds. Psychologists have discovered that we are ruled by two competing thought patterns--the rational and the emotional. The rational mind wants the perfect beach body; the emotional wants that Oreo cookie. The rational mind wants to change something at work; the emotional loves the comfort of the existing routine. This tension can doom an effort to change--but if it is overcome, change can come quickly. Engaging and informative, Switch demonstrates how everyday people have united both systems of thought and, as a result, achieved dramatic results.
Language
In Spanish.
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Citations
APA Citation (style guide)

Heath, C., & Heath, D. (2018). Cambia el chip: cómo afrontar cambios que parecen imposibles. Third edición. México, D.F.: Paidos.

Chicago / Turabian - Author Date Citation (style guide)

Heath, Chip and Dan Heath. 2018. Cambia El Chip: Cómo Afrontar Cambios Que Parecen Imposibles. México, D.F.: Paidos.

Chicago / Turabian - Humanities Citation (style guide)

Heath, Chip and Dan Heath, Cambia El Chip: Cómo Afrontar Cambios Que Parecen Imposibles. México, D.F.: Paidos, 2018.

MLA Citation (style guide)

Heath, Chip,, and Dan Heath. Cambia El Chip: Cómo Afrontar Cambios Que Parecen Imposibles. Third edición. México, D.F.: Paidos, 2018. Print.

Note! Citation formats are based on standards as of July 2010. Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy.
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