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"They started out as friends. Universal Studios did not set out to challenge The Walt Disney Company in the theme park business. It was happy with its hugely profitable industrial tour of the busiest back lot in Hollywood. Unlike the fantasy environment of Disneyland, Universal provided an authentic expeirence not found anywhere else. Walt Disney was so excited that he lent Universal some of his best people to help out. Then they became competitors....
Author
Language
English
Description
"Universal Studios never really wanted to get into the theme park business. They wanted to be the anti-Disney. But when forced to do so, they did it in a big way. Despite the fits and starts of multiple owners, the parks have finally gained the momentum to mount a serious challenge to the Walt Disney Company. How did this happen? Who made it happen? What does this mean for the theme park industry? In Universal Versus Disney, his newest work to investigate...