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Business Source Complete
Full-text articles to support research in accounting, finance, economics, marketing, management, and operations management. Includes access to video from the Associated Press (AP) and Company View, which provides detailed information for 1.1 million of the world's largest companies.
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This title examines the remarkable lives of Jack Dorsey, Evan Williams, and Christopher "Biz" Stone and their work building the social networking Web site Twitter. Readers will learn about each founder's background and education, as well as his early career. Also covered is a look at how Twitter operates, issues the company faces, its successes, and its impact on society. Color photos and informative sidebars accompany easy-to-read, compelling text....
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This title examines the remarkable lives of Mark Zuckerberg, Eduardo Saverin, Dustin Moskovitz, and Chris Hughes and their work building the social networking site Facebook. Readers will learn about each founder's background and education, as well as his early career. Also covered is a look at how Facebook operates, issues the company faces, its successes, and its impact on society. Color photos and informative sidebars accompany easy-to-read, compelling...
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This title examines the remarkable lives of Reed Hastings and Marc Randolph and their work building the groundbreaking company Netflix. Readers will learn about each founder's background and education, as well as his early career. Also covered is a look at how Netflix operates, issues the company faces, its successes, and its impact on society. Color photos and informative sidebars accompany easy-to-read, compelling text. Features include a timeline,...
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This title examines the remarkable lives of Bill Gates and Paul Allen and their work building the groundbreaking computer company Microsoft. Readers will learn about each founder's background and education, as well as his early career. Also covered is a look at how Microsoft operates, issues the company faces, its successes, and its impact on society. Color photos and informative sidebars accompany easy-to-read, compelling text. Features include a...
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This title examines the remarkable life of Jeff Bezos and his work building the groundbreaking e-commerce company Amazon.com. Readers will learn about Bezo's background and education, as well as his early career. Also covered is a look at how Amazon.com operates, issues the company faces, its successes, and its impact on society. Color photos and informative sidebars accompany easy-to-read, compelling text. Features include a timeline, facts, additional...
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This title examines the remarkable lives of Mike Ramsay and Jim Barton and their work building the company TiVo. Readers will learn about each founder's background and education, as well as his early career. Also covered is a look at how TiVo operates, issues the company faces, its successes, and its impact on society. Color photos and informative sidebars accompany easy-to-read, compelling text. Features include a timeline, facts, additional resources,...
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This title examines the remarkable lives of Masaru Ibuka and Akio Morita and their work building electronics and entertainment company Sony. Readers will learn about each founder's background and education, as well as his early career. Also covered is a look at how Sony operates, issues the company faces, its successes, and its impact on society. Color photos and informative sidebars accompany easy-to-read, compelling text. Features include a timeline,...