Catalog Search Results
Business Source Complete
Full-text articles to support research in accounting, finance, economics, marketing, management, and operations management. Includes access to video from the Associated Press (AP) and Company View, which provides detailed information for 1.1 million of the world's largest companies.
Author
Series
Language
English
Formats
Description
"As a young working-class German immigrant, Levi Strauss left his family's dry goods business in New York City to journey out west for the California Gold Rush. Only Levi wasn't looking for gold--he wanted to provide the miners with sturdy clothes to wear while they worked in the dusty river beds. His solution? Blue jeans--pants made of strong denim fabric--which have become one of the most beloved and fashionable clothing items in the world"--
Author
Language
English
Description
What would you do with a billion dollars? This question gets a definitive answer from billionaire Richard Branson: do everything! Born into a wealthy family in London, Branson suffered from dyslexia and was a poor student. Still, his knack for business started early with a successful parakeet-breeding enterprise at age 11. The charismatic entrepreneur launched his first major business, Virgin Records, at age 22 and spent the next few decades building...