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"A brilliant, revelatory account of the Cold War origins of the data-mad, algorithmic twenty-first century, from the author of the acclaimed international bestseller, These Truths. The Simulmatics Corporation, founded in 1959, mined data, targeted voters, accelerated news, manipulated consumers, destabilized politics, and disordered knowledge--decades before Facebook, Google, Amazon, and Cambridge Analytica. Silicon Valley likes to imagine it has...
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A former Google data scientist presents an insider's look at what the vast, instantly available amounts of information from the Internet can reveal about human civilization and society.
"How much sex are people really having? How many Americans are actually racist? Is America experiencing a hidden back-alley abortion crisis? Can you game the stock market? Does violent entertainment increase the rate of violent crime? Do parents treat sons differently...
3) Data-ism: the revolution transforming decision making, consumer behavior, and almost everything else
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A technology reporter for the "New York Times" traces the rise of Big Data and explains how individuals and institutions will need to exploit, protect, and manage their data to stay competitive in the coming years.
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English
Description
When the term "big data" first came on the scene, author Tom Davenport thought it was just another example of technology hype. But his research in the years that followed changed his mind. Now, in clear, conversational language, Davenport explains what big data means--and why everyone in business needs to know about it. Big Data at Work covers all the bases: what big data means from a technical, consumer, and management perspective; what its opportunities...