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Author
Language
English
Description
Businesses used to contact buyers by placing advertisements in newspapers, magazines, and on television and radio. Now they monitor your online shopping and product browsing habits. This book looks as the ways businesses spy on patrons, examines the reasons the marketplace has changed, argues the pros and cons of keeping tabs on cyber shoppers, and outlines the advantages corporate mining gives to larger companies.
Author
Language
English
Description
"One of the most widespread online practices today is data harvesting, the collection of users, personal data and information about their activities. Data harvesting raises significant issues about the right to privacy. This informative narrative explains what data harvesting and data mining are and how they are carried out. The importance of privacy is covered, as well as two of the most common applications of data harvesting and data mining: the...