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Offering a study of the application of the science of choice, a guide that uses examples from all aspects of life demonstrates how it is possible to design environments that make it more likely for us to act in our own interests.
"Nudge is about choices--how we make them and how we can make better ones. Drawing on decades of research in the fields of behavioral science and economics, authors Richard H. Thaler and Cass R. Sunstein offer a new perspective...
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The revised and updated edition of the breakthrough bestseller Trust Agents has been widely acclaimed for its new approach to online marketing. Now, in this revised and updated edition, social media veterans Chris Brogan and Julien Smith show you how to tap into the power of social networks to build your brand's influence, reputation, and profits. Combining high-level theory and practical advice, they deliver actionable strategies and real case studies...
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The valuable lesson contained in this book is that the best way to attract prosperity is to abandon the pursuit of wealth and allow it to flow toward oneself. The ancient laws of attraction are explained in plain language and applied in an economic framework-a new perspective not found in other popular explications of these principles. A path to prosperity is offered in tandem with guidance for achieving harmony in both professional and personal spheres...
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It's the new normal. Now all of your employees are Twittering away and friending clients on Facebook. Not to mention customers--who feel obligated to update your Wikipedia entry with product complaints.
In this new world, dealing with empowered employees and customers --Insurgents -- is only going to get more challenging. Employees are using this technology in the workplace and customers are using it in the marketplace, and neither obey the rules...
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From the bestselling author of Trust Agents…100 ways to tap into social media for a more profitable business Your competitors are using social media platforms like blogs, Twitter, and Facebook to reach their customers in order to grow their businesses and profits-are you? With Social Media 101, you can quickly bring your business up to speed on the most effective social media marketing strategies. In this one-stop guide based on years of research,...
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Julian Dibbell's writing has appeared in Details, Spin, Harper's, The New York Times, Rolling Stone, Le Monde, The Village Voice, and TIME. In the 2002-2003 academic year he was a visiting fellow at Stanford Law School's Center for Internet and Society. He is the author of My Tiny Life: Crime and Passion in a Virtual World and is currently a contributing editor for Wired magazine. He lives in South Bend, Indiana.