Catalog Search Results
1) How to write a marketing plan: define your strategy, plan effectively and reach your marketing goals
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"A step-by-step guide to creating a successful marketing plan: from carrying out a marketing audit, setting objectives and devising budgets to writing, presenting and implementing the plan. How to Write a Marketing Plan includes advice on producing mini-plans and the most current information on email marketing, web usage, mobile commerce and social media. This 7th edition now features even more practical exercises, useful templates, and top tips to...
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"A good marketing plan is at the core of every successful business, but it is often difficult to know how create a plan that is workable and will deliver the required results. This fully revised and updated fifth edition of How to Write a Marketing Plan simplifies the task of developing a marketing plan for a product or business. It explains the entire process, from carrying out a marketing audit, setting objectives and devising budgets, to writing...
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"Straightforward, easy to read and practical, How to Deal with Stress, 3rd edition will put you back in charge of your life. Written by two internationally-recognized experts in the field of stress management, Cooper and Palmer provide a thorough understanding of the psychological causes of stress and the resulting physical effects, enabling you to build your own personal plan, improve well-being and enhance your performance at work. Full of insight...
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"Do you find it difficult to co-ordinate tasks? Can you prioritise? Successful Project Management will help all managers to maintain a balance between the demands of the customer, the project, the team, and the organisation. It contains practical and well-tested techniques which cover: project conception and start up ; managing project stakeholders ; managing risks ; project planning ; project launch and execution, closure and evaluation. Complete...
5) How to manage projects: essential project management skills to deliver on-time, on-budget results
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Are you overwhelmed by project management jargon? Interested in developing a project management career, but bewildered by the plethora of costly courses and qualifications? Then this is the book for you. How to Manage Projects explains the fundamentals of this essential skill in a clear, practical and accessible way, making it the perfect introduction to managing better projects in your current role, or even that first step to developing a professional...
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"Fully updated for 2019, this 4th edition now features even more practical exercises, useful templates, and top tips, alongside advice on managing virtual teams, enhancing employee engagement and managing conflict. Essential reading for anyone who wants to get the best from their teams, How to manage people distills the essence of good management into one handy, easy-to-use book." -- Provided by publisher.