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It's tempting to believe that brands like Apple, Nike, and Zappos achieved their iconic statuses because of serendipity, an unattainable magic formula, or even the genius of a single visionary leader. However, these companies all adopted specific approaches and principles that transformed their ordinary brands into industry leaders. In other words, great brands can be built--and Denise Lee Yohn knows exactly how to do it. Delivering a fresh perspective,...
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"The ultimate guide to naming your product or business has been updated throughout with three times as many resources as before, updated and new stories (of both hits and flops), and an entirely new chapter about nailing the perfect tagline. Too many new companies and products have names that look like the results of a drunken Scrabble.
"The ultimate guide to naming your product or business returns with three times as many resources as before, updated...
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Out from Egypt volume 1
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Sold into slavery by her father and forsaken by the man she was supposed to marry, young Egyptian Kiya must serve a mistress who takes pleasure in her humiliation. When terrifying plagues strike Egypt, Kiya is in the middle of it all. To save her older brother and escape the bonds of slavery, Kiya flees with the Hebrews during the Great Exodus. She finds herself utterly dependent on a fearsome God she's only just beginning to learn about, and in love...
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Whether you are watching your weight or just want to eat healthier, The CalorieKing Calorie, Fat and Carbohydrate Counter is a must have! Learn how to make better food with this invaluable resource. The CalorieKing Calorie, Fat and Carbohydrate Counter is a National Top 100 Best Seller and the most recommended book of its type by health professionals. It's easy to see why! The book is compiled by Allan Borushek, dietitian and health educator with...
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From its start at the University of Florida, Gatorade has grown to be one of the most popular and recognizable sports drink on the market. This title introduces fans to the history of one of the most well-known sports drinks in the world. The title features informative sidebars, exciting photos, a timeline, an important people section, a glossary, and an index.
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"Fatal conveniences are the toxic products we routinely use and the unhealthy things we do that our culture and corporations have made us believe are safe and necessary for living well and efficiently. These things--from deodorant, cosmetics, dental floss, and sunscreen to laundry detergent, air fresheners, carpets, and crayons to candles, tea bags, cell phones, and chewing gum--are ubiquitous in daily life . . . and they are wreaking havoc on our...
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"Nike is one of the most popular sports apparel brands on the market. But before it grew to the worldwide success it is today, the brand started in Oregon with a college track and field coach, a wild idea, and a waffle iron. This title introduces fans to the history of one of the most iconic brands in sports."--
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Men's health editors share their advice on on the best (& worst) foods , "healthy" foods, restaurants, breakfasts, salads, burgers, pizzas, sandwiches, sushi, supermarket foods, snack foods, frozen foods, drinks, beer & wine, foods for any symptom, foods for your blood pressure, foods for your cholesterol, foods for your blood sugar, foods you've never heard of, food additives, mall foods, drive-thru foods, foods for kids, and desserts in America....
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ABC News Nutrition and Wellness editor Dave Zinczenko, author of the multimillion-copy bestselling Eat This, Not That! series, blows the lid off the bizarre, unnecessary, and shocking ingredients in many common brands, and shows you how making smart choices about the foods you love -- including burgers, pizza, and chocolate -- can help you lose weight, drop blood pressure, boost your immune system, and more.
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In his exciting new book, bestselling author Dr. Tony Evans shows that it's through the names of God that the nature of God is revealed to us. Who is God in His fullness? How has He expressed His riches and righteousness? How can you trust His goodness? As you get to know the names of God and understand their meaning, God's character will become real to you in life-changing ways.
You will explore the depths of God as
• Elohim: The All-Powerful...
20) Even more top secret recipes: more amazing kitchen clones of America's favorite brand-name foods
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#1 bestselling Top Secret Recipes series!
With more than 1.5 million Top Secret Recipes books sold, Todd Wilbur is the reigning master of professional-quality clones of America’s best-loved, brand-name foods. In Even More Top Secret Recipes, Wilbur shares the secrets to making your own delicious versions of:
With more than 1.5 million Top Secret Recipes books sold, Todd Wilbur is the reigning master of professional-quality clones of America’s best-loved, brand-name foods. In Even More Top Secret Recipes, Wilbur shares the secrets to making your own delicious versions of:
• McDonald’s ® French Fries
• KFC ® Extra Crispy™Chicken
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