Marketing is changing, and you'll need todays techniques to make the most of every marketing dollar. Whether you're a mom-and-pop business or a global brand, the tips and techniques in this book will help you find, reach, and engage your customers in ways that generate sales and success.

"Skye Palmer puts out the biggest publicity fires for Pure Talent's top names. But when an A-list Hollywood actress' dream marriage proves anything but, Skye has to do nightmare damage control. Even worse, her ex-lover, attorney Garrett Steele, is crisis manager for her client's powerful director husband. Now for Skye and Garrett, containing this disaster--and keeping their reignited passion in check--may be mission impossible..."--

Expert advice on how to get booked and asked back!

"Jacquie ought to know how to get you on TV...she's put half the country on TV, including me." —Maury Povich

In Get on TV!, Jacquie Jordan brings her expert advice straight to you—the entrepreneurs, experts, authors, and future reality stars looking to land a television spot. Jacquie shows you the ins and outs of the TV business and what you need to do to get booked (and asked back),

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"This beautiful full-color book tells the stories of rivalries that not only stimulated and benefited the course of art, from ancient times to the present, but also help shape our narrative of art, lending it a sense of drama that it might otherwise lack"--

Olivia Morten is perfect. Maybe she's constantly hungry, but her body is to die for. Maybe her high-flying publicist job has taken over her life, but her clients are L.A.'s hottest celebrities. Maybe her husband is never around, but he is a drop-dead-gorgeous doctor. And maybe her past harbors an incredibly embarrassing secret, but no one remembers high school-- right? When Ben Dunn, Olivia's high school arch nemesis and onetime crush, suddenly resurfaces,...

"Organizations and institutions focused on community building have a built-in group of ambassadors who embrace their message and vision. Social media managers have a unique opportunity to lean into this loyalty by creating a social presence informed by this digital engagement. In Organic Social Media, Jenny Li Fowler outlines the important steps that social media managers need to take to enhance an organization's broader growth objectives. Fowler...

Nina and Simon were the perfect couple. Young, gorgeous, and deeply in love. Until they left for a weekend at his family's cabin in Vermont, and Simon came home and Nina did not. Simon's story, told to everyone who will listen, has some discrepancies. Nina's parents, Leanne and Andy, have a lot of questions. Simon's wealthy parents, Jaime and Rory, are convinced that their son is innocent, and afraid a media driven world will rush too quickly to judgment....

"Jayne Mansfield (1933-1967) was driven not just to be an actress but to be a star. One of the most iconic sex symbols of her time, she was known for her platinum blonde hair, hourglass figure, outrageously low necklines, and flamboyant lifestyle. Hardworking and ambitious, Mansfield proved early in her career that she was adept in both comic and dramatic roles, but her tenacious search for the spotlight and her risqué promotional stunts caused her...

"From government programs to non-profit organisations to global NGOs, organisations in the public sector are increasingly turning to branding strategies employed by for-profit companies to develop their images. Image is everything, particularly in the developing world in which many public-sector groups operate. Consequently, the public sector is the next big growth area in branding, but few books address branding strategy specific for this sector....

"Bowie Fortune has always liked a risky proposition. A bush pilot out in the Last Frontier, flying in and out of places that give most pilots nightmares is what he lives for. That and his off-the-grid home out by Lost Lake, where his family has been living up close with the elements for generations. When his sister dares him to participate in the local version of a mail-order bride contest, he's not interested--but Bowie doesn't back down from a challenge....