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Language
English
Formats
Description
The time-tested secrets taught in this book include Cicero's three-step strategy for moving an audience to action and Honest Abe's shameless trick for lowering an audience's expectations. It's also replete with contemporary techniques such as politicians' use of code language to appeal to specific groups and an eye-opening assortment of persuasive tricks, including the Eddie Haskell Ploy, the Belushi Paradigm, Stalin's Timing Secret, and the Yoda...
Author
Language
English
Description
"Provides 30 complete winning scholarship essays with analysis of why they were successful, scholarship interview strategies, Q&A with scholarship judges, 12 essays that bombed and an essay-writing workshop that covers selecting a topic, creating an outline, writing and editing"--