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"The ultimate guide on leadership from the #1 New York Times bestselling co-author of Extreme Ownership. In the military, a field manual provides instructions in simple, clear, step-by-step language to help soldiers complete their mission. In the civilian sector, books offer information on everything from fixing a leaky faucet to developing an effective workout program to cooking a good steak. But what if you are promoted into a new position leading...
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Anyone who opts for self-employment quickly learns that succeeding as your own boss is no walk in the park. While professional freedom has many, many joys, it also involves significant risks. If you're considering self-employment, or you're already self-employed, The Self-Employment Survival Guide: Proven Strategies to Succeed as Your Own Boss alerts you to the challenges involved and provides proven strategies for surmounting these obstacles and...
4) The real life MBA: your no-BS guide to winning the game, building a team, and growing your career
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The founders of the Jack Welch Management Institute, a fully accredited online MBA program, present a guide to overcoming modern business challenges, with recommendations for creating effective strategies, leading others, and building a thriving career.
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Are you just playing-or playing to win?
Strategy is not complex. But it is hard. It's hard because it forces people and organizations to make specific choices about their future-something that doesn't happen in most companies.
Now two of today's best-known business thinkers get to the heart of strategy-explaining what it's for, how to think about it, why you need it, and how to get it done. And they use one of the most successful corporate turnarounds...
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The founders of a respected Silicon Valley advisory firm study legendary category-creating companies and reveal a groundbreaking discipline called category design.Winning today isn't about beating the competition at the old game. It's about inventing a whole new game--defining a new market category, developing it, and dominating it over time. You can't build a legendary company without building a legendary category. If you think that having the best...
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"Book Yourself Solid provides a true understanding of why self-promotion is a critical factor to success. It is this different and unique perspective that makes Book Yourself Solid so much more than an ordinary "how to" manual for getting more clients and raising a business profile. Michael helps the reader adopt this perspective and then provides the strategies, techniques, and skills necessary to get more clients and increase profits. Through...
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Write a business model? Easy.
Business Models For Dummies helps you write a solid business model to further define your company's goals and increase attractiveness to customers. Inside, you'll discover how to: make a value proposition; define a market segment; locate your company's position in the value chain; create a revenue generation statement; identify competitors, complementors, and other network effects; develop a competitive
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Business professor Scott Galloway asks fundamental questions about Amazon, Apple, Facebook, and Google. How did those four infiltrate our lives so completely that they're almost impossible to avoid (or boycott)? Why does the stock market forgive them for sins that would destroy other firms? And as they race to become the world's first trillion-dollar company, can anyone challenge them? Galloway deconstructs the strategies of the Four that lurk...
11) If you're not first, you're last: sales strategies to dominate your market and beat your competition
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During economic contractions, it becomes much more difficult to sell your products, maintain your customer base, and gain market share. Mistakes become more costly, and failure becomes a real possibility for all those who are not able to make the transition.But imagine being able to sell your products when others cannot, being able to take market share from your competitors, and knowing the precise formulas that would allow you to expand your sales...
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"A "gray rhino" is a highly probable, high impact yet neglected threat: kin to both the elephant in the room and the improbable and unforeseeable black swan. Gray rhinos are not random surprises, but occur after a series of warnings and visible evidence. The bursting of the housing bubble in 2008, the devastating aftermath of Hurricane Katrina and other natural disasters, the new digital technologies that upended the media world, the fall of the Soviet...
14) Etsy-preneurship: everything you need to know to turn your handmade hobby into a thriving business
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This book will help you make the jump from enjoying your handmade/craft/art hobby to running a profitable business."Etsy-preneurship" offers step-by-step advice on what it takes to bring in extra income or even one day run a full-time business on EtsyOutlines the basic business skills and knowledge you need to run a business on Etsy Explains how Etsy makes entrepreneurship attainable for everyone.
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"If I had asked people what they wanted, they would have said faster horses." — Henry Ford As one part of your brain processes these words, another part of your brain is urging you to put the book down and focus on something more pressing. Get back to work on the budget due tomorrow. Answer e-mails growing stale in your inbox. Get off your rear and update that rémé/br> We're all guilty of it, especially in the business world. From...
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What type of business should you start?
For the past 10 years, Inc. 500 CEO and #1 national best-selling author, Ryan Levesque—featured for his work in the Wall Street Journal, USA Today, Forbes, and Entrepreneur—has guided thousands of entrepreneurs through the journey of answering this question.
One of the biggest reasons why so many new businesses fail is because in the quest to decide what business to start,...
For the past 10 years, Inc. 500 CEO and #1 national best-selling author, Ryan Levesque—featured for his work in the Wall Street Journal, USA Today, Forbes, and Entrepreneur—has guided thousands of entrepreneurs through the journey of answering this question.
One of the biggest reasons why so many new businesses fail is because in the quest to decide what business to start,...
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"Rethink your business for the digital age, "--Amazon.com.
"Every business begun before the Internet now faces the same challenge: How to transform to compete in a digital economy? Globally recognized digital expert David L. Rogers argues that digital transformation is not about updating your technology but about upgrading your strategic thinking. Based on Rogers's decade of research and teaching at Columbia Business School, and his consulting for...
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"Every company wants to grow, and the most proven way is through innovation. The conventional wisdom is that only disruptive, nimble startups can innovate; once a business gets bigger and more complex corporate arteriosclerosis sets in. Gary Pisano's remarkable research conducted over three decades, and his extraordinary on-the ground experience with big companies and fast-growing ones that have moved beyond the start-up stage, provides new thinking...
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"A leading economist answers one of today's trickiest questions: Why do some great ideas make it big while others fail to take off? "Scale" has become a favored buzzword in the startup world. But scale isn't just about accumulating more users or capturing more market share. It's about whether an idea that takes hold in a small group can do the same in a much larger one-whether you're growing a small business, rolling out a diversity and inclusion...