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"Book Yourself Solid provides a true understanding of why self-promotion is a critical factor to success. It is this different and unique perspective that makes Book Yourself Solid so much more than an ordinary "how to" manual for getting more clients and raising a business profile. Michael helps the reader adopt this perspective and then provides the strategies, techniques, and skills necessary to get more clients and increase profits. Through...
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The Business of Platforms is an invaluable, in-depth look at platform strategy and digital innovation. Cusumano, Gawer, and Yoffie address how a small number of companies have come to exert extraordinary influence over every dimension of our personal, professional, and political lives. They explain how these new entities differ from the powerful corporations of the past. They also question whether there are limits to the market dominance and expansion...
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"How did Ron Shaich, the visionary founder of Panera Bread, build a little bakery in St. Louis into 2,400 restaurants with 6 billion dollars in revenue and annual returns of 25 percent, outperforming Starbucks, Chipotle, and all others? By seeing the future and clearing a path to it, leading and innovating from the future back. Now, Shaich shares his story, starting with its humble entrepreneurial beginnings: the college-campus convenience store he...
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"With dwindling budgets to pay for consultants and a growing interest in collaboration across the organization, libraries are increasingly taking a do-it-yourself approach to strategic planning.This book takes a step-by-step approach to grassroots strategic planning for libraries of all types. The authors, who led a successful strategic planning process at their own library, provide practical advice and detailed information to guide library personnel...
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"Dishing bite-sized lessons, supported by in-chapter exercises and end-of-chapter actions, long-time marketing expert Robert W. Bly mentors small-business owners and entrepreneurs in making the crossover from business owner to marketplace competitor and, in time, majority market-share holder. With more than 500,000 new businesses starting every month, the competition for customers can be overwhelming. A 30-year veteran of business and marketing,...
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"Pattern recognition. Systems perspective. Mental agility. Structured problem-solving. Visioning. Political savvy. For every good leader who has mastered of one of these disciplines is a great leader who knows and has mastered all of them. Michael D. Watkins, an expert on leadership transitions and organizational success, returns to the page with a new how-to guide for the modern leader. Here, he presents the six disciplines that separate the great...