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For decades marketers have interrupted their way into buyers' wallets with TV and radio advertising, cold calling, and email blasting. But this type of marketing is coming to an end, as buyers get more and more sophisticated about blocking interruptions using TiVo, Sirius Satellite Radio, spam protection, and Do Not Call lists. Buyers are moving their shopping and learning to search engines, the blogosphere, and the social media web.Get Found exposes...
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"Since its creation during the Cold War, the Internet, together with the World Wide Web, personal computers, tablets, and smartphones, has ushered in the Digital Revolution, one of the greatest shifts in society since the Industrial Revolution. There are many positive ways in which the Internet has contributed to the world, but as a society we are less aware of the Internet's deeply negative effects. In 2007, Andrew Keen, a longtime Silicon Valley-based...
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Social networking sites are dramatically changing the way people stay connected. Not surprisingly, sites such as LinkedIn, Facebook, and MySpace, along with "tweets," blogs, and personal Web pages, are now key components of how job seekers discover exciting new opportunities and how companies find promising new employees.
Networking is the single most effective tool for finding a job—and social networking makes the networking effort incredibly
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Marketing in a Web 2.0 World shows you how to take advantage of these latest technologies to market your business, and many of the tools require little or no money to implement. With Peter VanRysdam, as your guide, you will understand how social networks have fundamentally altered how the Internet is used as a marketing tool. You will discover how to draw visitors to your Web site with search engine optimization (SEO) and how to use Webinars, blogs,...
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Without exploring the library catalogue, a user will now know which books are to be found in the library, or where they can be found. But in the last 25 years, the nature of the library catalogue has changed immensely, and cataloguing-- the essential skill of bibliographic description-- is undergoing a steady evolution. This collection of essays provides an overview of the current state, and then looks to the future to see what the library catalogue...