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Business Source Complete
Full-text articles to support research in accounting, finance, economics, marketing, management, and operations management. Includes access to video from the Associated Press (AP) and Company View, which provides detailed information for 1.1 million of the world's largest companies.
1) Steve Jobs
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Based on more than forty interviews with Jobs conducted over two years, as well as interviews with more than a hundred family members, friends, adversaries, competitors, and colleagues, the author has written a riveting story of the roller-coaster life and searingly intense personality of a creative entrepreneur whose passion for perfection and ferocious drive revolutionized six industries: personal computers, animated movies, music, phones, tablet...
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"From the Pulitzer-Prize-winning New York Times reporter who has defined Donald J. Trump's presidency like no other journalist: a magnificent and disturbing reckoning that moves beyond simplistic caricature, chronicling his rise in New York City to his tortured post-presidency and his potential comeback. Few journalists working today have covered Donald Trump more extensively than Maggie Haberman. And few understand him and his motivations better....
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Nike founder and CEO Phil Knight shares the inside story of the company's early days as an intrepid start-up and its evolution into one of the world's most iconic, game-changing, and profitable brands. In 1962, fresh out of business school, Phil Knight borrowed $50 from his father and created a company with a simple mission: import high-quality, low-cost athletic shoes from Japan. Selling the shoes from the trunk of his lime green Plymouth Valiant,...
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"As a young working-class German immigrant, Levi Strauss left his family's dry goods business in New York City to journey out west for the California Gold Rush. Only Levi wasn't looking for gold--he wanted to provide the miners with sturdy clothes to wear while they worked in the dusty river beds. His solution? Blue jeans--pants made of strong denim fabric--which have become one of the most beloved and fashionable clothing items in the world"--
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This book spotlights the technology and vision of Elon Musk, the entrepreneur and innovator behind SpaceX, Tesla, and SolarCity, who sold one of his internet companies, PayPal, for $1.5 billion. Ashlee Vance captures the full spectacle and arc of the genius's life and work, from his tumultuous upbringing in South Africa and flight to the United States to his technical innovations and entrepreneurial pursuits. Vance uses Musks story to explore one...
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"Sam Walton used the money he earned in the army, along with some financial help from his family, to open his first store. Then he opened fourteen more. Then Sam had an even bigger idea. He wanted to build large stores in small towns and reduce the price of everything they stocked. Although other businessmen and potential partners laughed at him, this entrepreneur with humble beginnings used his resourcefulness to create Walmart, which would become...
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His wealth was legendary. His passions were bizarre. Now, the truth about the money, the madness, and the man behind the enigma.
Howard Hughes is one of the best known and least understood men of our times--famed for his wealth, his daring, and his descent into madness. Bestselling biographer Charles Higham goes beyond the enigma to reveal the incredible private life of Howard Hughes:
* his romances with the great stars of Hollywood--Katharine Hepburn,...
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From the Impresario of NBC's hit show The Apprentice Trump On Trump: "I like thinking big. I always have. To me it's very simple: if you're going to be thinking anyway, you might as well think big." And here's how he does it: the art of the deal. Beginning with a week in Trump's high-stakes life, Trump: The Art of the Deal gives us Trump in action. We see just how he operates day to day-how he runs his business and how he runs his life-as he chats...
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The company that is now Google began as a partnership of ideas between two Stanford University graduate students, Sergey Brin and Larry Page, with a shared vision. They both had the confidence and nerve to set out on their own to start up a technology company together. Eric Schmidt was recruited as CEO in 2001 to help guide the company with his management expertise, without changing its exuberant corporate culture. Google has grown from an ambitious...
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"Imagine eating a burger grown in a laboratory, a strawberry picked by a robot, or a pastry created with a 3-D printer. You would never taste the difference, but these technologies might just save your health and the planet's. Today, landmark advances in computing, engineering, and medicine are driving solutions to the biggest problems created by industrialized food. Tech to Table introduces readers to twenty-five of the most creative entrepreneurs...