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Business Source Complete
Full-text articles to support research in accounting, finance, economics, marketing, management, and operations management. Includes access to video from the Associated Press (AP) and Company View, which provides detailed information for 1.1 million of the world's largest companies.
A new product, a new service, a new company, a new division, a new organization, a new anything—where there's a will, here's the way.
It begins with a dream that just won't quit, the once-in-a-lifetime thunderbolt of pure inspiration, the obsession, the world-beater, the killer app, the next big thing. Everyone who wants to make the world a better place becomes possessed by a grand idea.
But what does it take to turn your idea
...83) Loonshots: how to nurture the crazy ideas that win wars, cure diseases, and transform industries
Marketing today is driven by the customer. The old mindset was finding customers for your products and services. The new one is collaborating with the customers whose trust you have earned to develop better products and services for them. Businesses that succeed today acknowledge that they are in shared relationships with customers, employees, and other influencers
...91) Rework
Most business books give you the same old advice: Write a business plan, study the competition, seek investors, yadda yadda. If you're looking for a book like that, put this one back on the shelf.
Read it and you'll know why plans are actually harmful, why you don't need outside investors, and why you're better off ignoring the competition. The...
97) Rising strong
Introspective Nonfiction
National Wellness Month
OBD Patron Picks Winter Reading 2021-2022 (Adult)