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Español
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A master class in the art of persuasion, as taught by professors ranging from Bart Simpson to Winston Churchill, newly revised and updated. The time-tested secrets taught in this book include Cicero's three-step strategy for moving an audience to action, and Honest Abe's Shameless Trick for lowering an audience's expectations. And it's also replete with contemporary techniques such as politicians' use of code language to appeal to specfic groups and...
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Language
Español
Description
"Basándose en su vasta experiencia, Hall presenta la guía definitiva para escribir de forma persuasiva, útil por ejemplo para estudiantes, solicitantes de empleo y autores novatos que buscan ser publicados. Desgrana los principios básicos para conectarse con los lectores, abordados en capítulos esclarecedores como "Cultivar la empatía", "Abandonar la jerga" y "Podar sin piedad". Al combinar anécdotas con consejos prácticos, Hall ofrece una...
Author
Series
Language
English
Description
In today's remote-oriented, work-from-home world, clear, persuasive communication is more important than ever. People don't read; they skim. Persuasive images that attract, hold, and motivate an audience are essential. Techniques of Visual Persuasion shows how to use images to grab the viewer's attention long enough to powerfully share a message and move them to action. These techniques help you improve: persuasive techniques, communication skills,...
Author
Series
Jane Austen takes the South volume 1
Language
English
Description
"This hilarious Southern retelling of Jane Austen's Pride and Prejudice tells the story of two hard-headed Civil war historians who find that first impressions can be deceiving. Shelby Roswell, a Civil War historian and professor, is on the fast track to tenure--that is, until her new book is roasted by the famous historian Ransom Fielding in a national review. With her career stalled by a man she's never met, Shelby struggles to maintain her composure...
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Jay Heinrichs, el autor que ha modernizado los principios de la retórica, vuelve con una original introducción al arte de la persuasión inspirada en los negociadores más hábiles del planeta: los gatos. Combinando el humor con una gran capacidad didáctica y las deliciosas ilustraciones de Natalie Palmer-Sutton, Jay Heinrichs desarrolla un principio que nuestros amigos felinos, hábiles manipuladores donde los haya, conocen bien: en caso de desacuerdo,...
78) Hasta que alguien me escuche: una historia sobre las fronteras, la familia y la misiaon de una niña
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Español
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"Spanish edition of the true story of Estela Juarez, a young American girl who writes letters to her local newspaper, to Congress, and even to the President, pleading for someone to listen and reunite her family after her mother's deportation"--