"Forrester Research has predicted that in 2016, $77 billion will be spent on interactive marketing. This equals the amount that is spent on television advertising today, so it is increasingly important to know how to effectively use digital marketing.Understanding Digital Marketing looks at the world of digital marketing: how it got started, how it got to where it is today and where the thought leaders in the industry believe it is headed in the future....

Anyone who opts for self-employment quickly learns that succeeding as your own boss is no walk in the park. While professional freedom has many, many joys, it also involves significant risks. If you're considering self-employment, or you're already self-employed, The Self-Employment Survival Guide: Proven Strategies to Succeed as Your Own Boss alerts you to the challenges involved and provides proven strategies for surmounting these obstacles and...

The Business of Platforms is an invaluable, in-depth look at platform strategy and digital innovation. Cusumano, Gawer, and Yoffie address how a small number of companies have come to exert extraordinary influence over every dimension of our personal, professional, and political lives. They explain how these new entities differ from the powerful corporations of the past. They also question whether there are limits to the market dominance and expansion...

Presents the findings of a long-term study on a group of companies that made the leap from good to great and sustained those results for at least fifteen years, looking at how those businesses compared with organizations that failed to achieve high performance, and identifying the factors that make the difference.

"From the ABC hit show "Shark Tank," this book--filled with practical advice and introductions from the Sharks themselves--will be the ultimate resource for anyone thinking about starting a business or growing the one they have. Full of tips for navigating the confusing world of entrepreneurship, the book will intersperse words of wisdom with inspirational stories from the show. Throughout the book, readers will learn how to: Determine whether they're...

"The first prescriptive, innovative guide to seeing inflection points before they happen--and how to harness these disruptive influences to give your company a strategic advantage. Paradigmatic shifts in the business landscape, known as inflection points,can either create new, entrepreneurial opportunities (see Amazon and Netflix)or they can lead to devastating consequences (e.g., Blockbuster and Toys R Us). Only those leaders who can "see around...

"You don't need a detailed plan to make your dream a reality. You just need to start before you're ready. As a twenty-five-year-old line cook, Ellen overheard her boss reordering aprons. Sick of wearing the kitchen's cheap and poorly designed garments, she blurted out, "Chef, I have an apron company." The only problem: there was no company, much less any actual aprons. Today, Hedley & Bennett's aprons are featured in about four thousand restaurants...

"The biggest problem entrepreneurs have is that they don't know what their biggest problem is. If you find yourself trapped between stagnating sales, staff turnover, and unhappy customers, what do you fix first? Every issue seems urgent -- but there's no way to address all of them at once. The result? A business that continues to go in endless circles putting out urgent fires and prioritizing the wrong things. Fortunately, Mike Michalowicz has a simple...