Catalog Search Results
424) Small business for big thinkers: unconventional strategies to connect with and win big business
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English
Description
"A small business is not just a scaled-down version of a big one. In fact, some of the strategies that work well for larger companies may actually be completely irrelevant for smaller firms. Small Business for Big Thinkers offers unconventional but proven strategies to run a better small business. It also provides a roadmap for owners looking to expand their small businesses by doing more business with Big Business"--
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"In an increasingly experience-driven economy, companies that deliver great experiences thrive, and those that do not die. Yet many organizations face difficulties implementing a vision of delivering experiences beyond the provision of goods and services. Because experience design concepts and approaches are spread across multiple, often disconnected disciplines, there is no book that succinctly explains to students and aspiring professionals how...
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The book is a parable that follows Noah as his wise mentor, Abe, guides him through lessons in sales, specifically to overcome the price objection. Noah learns how to prospect more effectively, influence buyers with better proposals, and negotiation successfully in the heat of battle.
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Meet Adam, a frustrated young Chicago salesman, as he overcomes anger and inexperience in what he perceives to be the hapless profession of selling. He doesn't feel right about the aggressive, manipulative tactics his boss has been teaching him. Luckily Adam encounters a wise mentor, Abe, who reveals the powerful secrets of the Non-Linear Sales Process. Abe defies traditional beliefs by introducing his unique sales philosophies including understanding,...
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Español
Description
During economic contractions, it becomes much more difficult to sell your products, maintain your customer base, and gain market share. Mistakes become more costly, and failure becomes a real possibility for all those who are not able to make the transition.
En estos tiempos se ha vuelto más complicado vender cualquier producto, mantener contentos a los clientes y obtener hasta la más mínima ventaja. Los errores ahora son más costosos y el fracaso...
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English
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"Chuji, a young business planner at a car company, is appointed as director to a troubled dealership. Chuji asks Nanako, who is an organization development specialist, how to directly communicate with his peers. He finds deep-rooted issues and how he misunderstood certain situations. Together, the duo begin a series of discussions with peers, start changing some members' mindsets, and create a core change management team, which eventually leads to...
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"The book follows a young business planning manager, who takes after her father's confectionery company operations. With help of her mentor, an ex-management consultant, the couple formulates a viable turn-around business plan, builds trust among key stakeholders, and successfully convinces the CEO for companywide implementation. Concepts and Theories: Introduction to the entire process of formulating and implementing a business strategy. Business...
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Part self-help wisdom, part business school teaching, and part interactive workbook pages, plus real-life advice from 18 amazing, thriving entrepreneurs: this book is everything you need to know to turn your creative passion into a successful company. With clarity and approachability, this complete guide will teach you how to monetize your creativity with a sustainable operation: ideation and business plans, branding, bookkeeping, accounting, marketing,...
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This book guides young artists in setting specific goals within their art form and then breaks down each goal into how to create a marketing plan, how to create and present a brand specific to their goals, how to create a network of industry-related contacts, and how to make all of these plans with an eye toward remaining financially stable.
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"The same learning curve model that helps you "Build an A Team" can be used to build yourself into the person you want to be. In Disrupt Yourself, Johnson shows us what this curve looks like and how to ride it. She lays out seven strategies for successfully riding the wave of personal disruption: take the right risks; play to your distinctive strengths; embrace constraint; battle entitlement; step back to grow. Give failure its due; be discovery driven....
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"Free navigation apps on smartphones wreaked havoc for the makers of standalone GPS devices. Airbnb and other resource sharing services are undermining hotels. Uber, SideCar and Lyft are reinventing the heavily regulated taxi and limousine industry. These are just a few of hundreds of examples of Big Bang Disruptions-new products and services that enter the market better and cheaper than established products, seemingly overnight. Driven by falling...
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English
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This book demonstrates to managers the strategic significance of intra-organizational social networks. It argues that strategic management is embedded in the complexity of social relations that shape the strategic direction of a company. Currently there are few tools available to systematically collection information about the social functioning of an organization. This book fills this gap by shifting attention to the social relations that contribute...